Adam Krefting is a suspension engineer and founder of Kreft Moto, a national leader in KTM motorcycle suspension tuning. The company is best known for its scientific approach to performance suspension modification, and its comprehensive re-engineering of WP suspension forks and shocks. Kreft Moto products and services have been featured in national print media publications and used by professional riders.
Adam's experience in suspension eventually led him to investigate tires and tire inflation systems - an area with outstanding (and underutilized) potential for performance improvement. After analyzing the shortcomings of existing tire systems, he began prototyping the product that would eventually become CushCore.
CushCore launched in the fall of 2016. We currently occupy a 2,500 square foot facility in Bend, Oregon.
Marketing & product development
Dan Hallada spent nearly two decades at Honda Powersports Research and Development. He played a key role in developing a wide range of performance products for Honda.
A life-long two-wheel enthusiast, Dan decided to escape Los Angeles and join CushCore in beautiful Central Oregon.
Dan holds a Bachelor of Science degree in Engineering from San Diego State University. When not at work you will find him mountain biking, trail riding, or at the MX track. He lives in Bend, Oregon with his wife and 7-year-old son.